Amanda Luciano

Certifications



Vital Stats


Favorite Non-Work Activity

painting

Most Inspiring Person

my mom!

Favorite Thing About Milwaukee

all the food and variety of ethnic restaurants

Favorite Blog or Website

pinterest for crafting and art ideas

Favorite Thing About Rocket Clicks

family style culture

Amanda is a veteran PPC analyst with six years of experience and a graduate degree in Marketing. She enjoys getting hands-on with implementation and figuring out cross-channel marketing strategies. Now all she has to figure out is how to get her cats off her desk while working.

Posts by Amanda

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November Recap: Top Digital Marketing News

Posted by Rocket Clicks Team & filed under Industry News.

Google Releases Smart Bidding Simulator In mid-November, Google launched smart bidding simulators, which are tools to assist in smart bidding education. These simulators show fluctuations that occur and can help you understand how strategies like Target CPA, Target ROAS, and budget change can have an effect on your results (example below). While using these simulators […]

How Facebook Shops can Lead to a Very Merry Holiday Season

Posted by Cass Gibbon & filed under Client Education.

With the kickoff of holiday season just a few weeks away, marketing teams are already strategizing to help increase sales from a slow COVID-19 year. They could update ad creative and make it more festive to drive interest, but there is a new place to showcase your inventory this year. Facebook Shops is a fairly […]

Industy Update: Top PPC & SEO News for October, 2020

Posted by Rocket Clicks Team & filed under Industry News.

DOJ antitrust suit: Google uses contracts, market power to neutralize rivals The Department of Justice (DOJ) and 11 state Attorney’s General filed an antitrust suit against Google, alleging that Google acted in an anti-competitive way to maintain unlawful monopolies in “general search services, search advertising, and general search text advertising.”? This happened two weeks after […]

How to use the Facebook Event Setup Tool

Posted by Austin Skelton & filed under Client Education.

The Facebook Event Setup Tool for Web allows you to track valuable information, such as purchases, add-to-carts, and even dynamic values from checkout pages. All you need is a Facebook Pixel code installed on the site, and you can start tracking button click or pageview based events. We’ll walk you through how to streamline event […]

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